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ASCENTAI™

Agentic AI Digital Team
built by ASCENTSO.

  • Alice — Receptionist
  • Avery — Sales
  • Avery — Sales
  • Aldric — Transactions
  • Ava — Social Media

Always On

Ready when your customers are

Agentic by Design

Understand. Decide. Act.

Built for Business

Defined roles. Real work.

Works With Your Team

AI + people, working together.

Digital environment positioning

Built to work within your digital environment.

AscentAI™ Digital Teammates operate across the digital environments where your business connects with customers and gets work done — helping your people manage enquiries, opportunities, workflows, transactions and engagement while keeping commercial growth moving.

They can support customer-facing activity and internal business work within approved digital environments and connected systems — not only a website chatbot or customer-facing layer.

ASCENTAI™

Agentic AI built to work as part of your business.

Digital Teammates designed to understand, assist and act — while working alongside the people who bring judgement, relationships and accountability.

Meet your Digital Teammates

One digital team. Defined business roles.

Different parts of a business need different kinds of support. That is why each AscentAI™ Digital Teammate has a role to fulfil.

Alice

Receptionist

Be there when customers need you.

Avery

Sales

Help genuine opportunities progress.

Alfred

Operations

Give day-to-day work more capacity.

Aldric

Transactions

Keep transactions moving with clarity.

Ava

Social Media

Keep your brand actively engaged.

01 — AI Receptionist

Be there when your customers need you.

An intelligent first point of contact that helps customers receive attention and direction, while your people focus on the interactions that need them most.

Role summary

Alice greets, understands and guides customers from their first interaction, providing appropriate information and direction — and involving your team when needed.

Welcome enquiries

Greet visitors and help them find what they need.

Understand needs

Ask appropriate questions to understand needs.

Provide direction

Guide people towards options or people.

Escalate when needed

Involve your team when needed.

02 — AI Sales Specialist

Give every genuine opportunity a better chance to progress.

Help prospective customers explore, understand suitable options and take the appropriate next step — so valuable interest can progress from enquiry towards action.
Role summary
Avery engages prospects, understands their needs and helps genuine opportunities move forward with clarity.

Engage prospects

Start meaningful conversations.

Clarify requirements

Understand needs and desired outcomes.

Recognise opportunities

Identify fit and suitable options.

Prepare next steps

Progress prospects to action.

03 — AI Operations Executive

Give your people more capacity to get things done.

Support defined recurring work so your team can focus on customers, decisions and responsibilities that genuinely require people.
Role summary
Alfred helps keep day-to-day work organised and moving across defined business workflows.

Support defined workflows

Follow established processes consistently.

Organise information

Structure approved business information.

Keep work moving

Support tasks and next steps.

Surface exceptions

Identify situations needing attention.

04 — AI Transactions Executive

Keep transactions moving with greater clarity.

Support defined transaction workflows from confirmation through records and follow-up, while maintaining appropriate human oversight.
Role summary
Aldric helps keep transaction activity structured, documented and on track.

Track transactions

Monitor defined stages and statuses.

Organise records

Keep information structured and accessible.

Support documentation

Assist with records and confirmations.

Flag exceptions

Identify issues requiring attention.

05 — AI Social Media Manager

Keep your brand active and engaged.

Support day-to-day social media activity with planned content, publishing and engagement, while your people stay in control of the brand.
Role summary
Ava supports social media activity while keeping the brand under human direction.

Prepare content

Support approved posts and captions.

Schedule publishing

Plan approved social content.

Support engagement

Help manage interactions within guidelines.

Track activity

Summarise activity for review.

From conversation to business action

Built to keep business moving.

Different business roles create different demands. Each AscentAI™ Digital Teammate supports a defined area of work — helping your business maintain momentum while your people retain the judgement and control that matter.

Enquiries get attended

Customers receive timely attention and direction.

Opportunities progress

Genuine interest moves towards the next step.

Workflows keep moving

Defined recurring work receives consistent support.

Transactions stay organised

Transaction activity stays structured and organised.

Engagement continues

Your brand maintains an active social presence.

A considered deployment

Designed to work within the right digital environment.

AscentAI™ can be deployed through EvoWebsite™, MalaysiaBiz and other ASCENTSO platforms. Where appropriate, it may also work within compatible client digital environments and connected systems — following a technical, operational and security assessment before deployment.

EvoWebsite™

ASCENTSO web foundation

MalaysiaBiz

ASCENTSO business platform

Compatible web environment

Assessment required first

The difference matters

Chatbot or AscentAI™?

Typical Chatbot
AscentAI™ Digital Teammate
Primary purpose
Built to answer questions
Built around a business role
Conversation
Waits for questions
Helps determine an appropriate next step
Business value
Focuses on a reply
Helps work move forward
Team relationship
Often separate from the team
Designed to work alongside your people

Your people stay in control

AI has a role. Your people retain the judgement.

Agentic AI works best with clear responsibilities, appropriate authority and human judgement. Digital Teammates work within defined responsibilities and involve people where approval, experience or accountability matter.

Defined responsibilities

Clear role scope shaped around the work you choose to support.

Thoughtful human handover

Designed to recognise when human attention is the right next step.

Business-first configuration

Customise role scope, configuration, name and presentation around your business.

The Astrix™ Challenge

Meet Astrix™. Can you guess her role?

Talk to Astrix™. Ask about ASCENTSO. Tell her about your business. Give her a problem — and see where the conversation takes you.

Experience, don’t just read.

Take the Astrix™ Challenge for a chance to win MYR1,000 in ASCENTSO Credits towards eligible products or services from participating ASCENTSO brands. Terms apply.

Meet Astrix™ & Take the Challenge

Start where it matters

Build AI around the business. Not the business around AI.

Tell us where customers wait, opportunities get lost or work takes too much of your team’s day.
Experience AscentAI™