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A New Creative Identity
· 品牌故事 BrandStory™ by Ascentso · Delivered 2021 · 6-minute read ·
Editor’s Note
Behind every remarkable creation is a story seldom seen.
While Corzzair’s sculptures, installations, and creative fabrications have brought ideas to life across Malaysia, Singapore, and beyond, the journey began long before each finished masterpiece.
This BrandStory™ explores how engineering precision, artistic conviction, and strategic brand development came together to shape Corzzair into the brand it is today.
More than a rebrand, it is a story about recognising exceptional capability, expressing it with greater purpose, and building an identity worthy of the craftsmanship behind it.
From NAI to Corzzair — A New Chapter in Creativity
In 2010, engineer-turned-entrepreneur Mr. Fann Low founded New Age Icon (NAI) — a company built on precision 3D modelling and fine-art fabrication.
Combining a deep engineering foundation with an instinctive grasp of design, Fann pioneered his own self-engineered large-format 3D Modeller, enabling his team to create sculptures, props, and models with a level of precision rarely seen in the region. This fusion of engineering ingenuity and artistic craftsmanship quietly set new benchmarks within Malaysia’s creative industry.
As NAI’s reputation grew, its work found its way into luxury fashion, automotive showcases, exhibitions, retail experiences, and international events. Yet while its craftsmanship earned the respect of industry insiders, the company’s own identity remained understated.
Its capabilities had evolved.
Its reputation had grown.
Yet its brand no longer reflected the scale of what the business had become.
The challenge was never the quality of the work.
It was ensuring the market recognised the calibre behind it.
The Rebrand — Breathe Life Into Brands
When Fann engaged Ascentso, the brief was clear: capture the vitality of his team’s work and articulate the soul behind their craft.
The transformation from NAI to Corzzair brought together several complementary elements that shaped the brand’s next chapter:
- BrandStory™
A strategic narrative inspired by the symbolism of the Tree of Life, expressing Corzzair’s artistry, endurance, and continual growth. - Tagline
“Breathe Life Into Brands”. A statement of Corzzair’s mission to transform ideas into memorable experiences. - Logo & Visual Identity
A visual system expressing precision, innovation, and endurance across every brand touchpoint — reflection of Corzzair’s dual nature: meticulous engineering paired with creative expression. - EvoWebsite™
Launch of Corzzair.com, a scalable digital platform designed to showcase Corzzair’s capabilities with clarity, credibility, and room for future growth. - Founder Portrait Photography
Professional portrait direction and production that reinforces the founder’s personality while strengthening trust behind the brand.
Together, these elements established a cohesive identity that better reflected the craftsmanship, capability, and ambition Corzzair had long been known for.
A Team of Craftmasters at Work
What sets Corzzair apart is not only its technology, but also its people.
The Corzzair team brings together craftmasters across multiple disciplines — 3D designers, sculptors, carpenters, artists, modellers, painters, engravers, and illustrators. Each contributes decades of experience, discipline, and dedication to their craft.
Working across more than 50 materials, the team combines traditional fine-arts practices with advanced digital fabrication to realise creations ranging from finely detailed pieces measuring just 2 centimetres to monumental installations of virtually any scale. For Corzzair, scale is never the defining limitation. Every project begins with the same engineering principle: if the environment can support it safely, it can be thoughtfully designed, engineered, and brought to life.
This breadth of capability enables Corzzair to deliver:
- Exhibition centrepieces
- Luxury brand installations
- Event sculptures
- Film and stage props
- Bespoke creative solutions for global brands
Exceptional craftsmanship deserves an identity that reflects the same standard of excellence. Rather than changing what made Corzzair distinctive, the BrandStory™ process revealed and amplified strengths that had long defined the business, allowing its reputation to grow with greater consistency across Malaysia, Singapore, and beyond.d the business, allowing its reputation to grow with greater consistency across Malaysia, Singapore, and beyond.
The Founder — Vision in Action
At the heart of Corzzair is Mr. Fann Low — an engineer-artist whose career bridges precision, innovation, and endurance.
Having spent his formative years in the United States, where he pursued his education and began his professional career with organisations including Microsoft and Bowman, Fann made the deliberate decision to return to Malaysia, bringing with him a global perspective and a clear ambition — to advance creative innovation on home ground.
His self-engineered 3D printer — approximately the size of a 4WD vehicle — stands as a testament to his instinct to experiment, refine, and build beyond conventional limits.
Many of his large-scale masterpieces now stand in public spaces, crafted not only to inspire, but also to endure — weather-resistant, structurally sound, and designed for generations to appreciate.
Regardless of project scale, Fann approaches every creation with the same intent: to craft work that is visually striking, structurally sound, and conceptually distinctive — built to be experienced safely for years to come.
For Ascentso, collaborating with a founder of this calibre remains a privilege — one whose dedication continues to elevate Malaysia and Singapore’s creative industries onto a broader global stage.
Corzzair Today — Malaysia, Singapore & Global Delivery
With its refreshed identity, Corzzair stands as a regional creative powerhouse where engineering precision and artistic craftsmanship come together to create experiences that leave a lasting impression.
From monumental sculptures to intricate props, every Corzzair creation reflects:
- Engineering mastery
- Artistic integrity
- Disciplined execution
- Conceptual originality
For brands seeking creative fabrication, 3D design, artistic production, or landmark installations with international delivery, Corzzair has become a trusted creative partner — one that truly lives up to its promise to Breathe Life Into Brands.
Closing Reflection
At Ascentso, we believe the most meaningful brands are not manufactured — they are uncovered. Our role is not to invent what makes an organisation exceptional, but to reveal it with greater purpose, coherence, and conviction.
Corzzair exemplifies this partnership — where engineering meets artistry, and imagination is transformed into enduring form.
Fann’s evolution from New Age Icon to Corzzair reminds us that true innovation is not simply about creating something new. It is about giving exceptional work an identity worthy of its craftsmanship.
For Ascentso, helping visionary founders translate ingenuity into enduring brands remains one of the greatest privileges of our work.
Ascentso’s Role
Brand Strategy • BrandStory™ • Logo Development • Tagline Creation • Messaging Architecture • EvoWebsite™ Development • Founder Portrait Photography
Explore Their Work
→ Visit Corzzair Malaysia & Singapore
© 2026 Ascentso — All Rights Reserved.
This article may be shared or quoted with appropriate attribution to Corzzair Sdn. Bhd., Corzzair Pte. Ltd., and Ascentso Sdn. Bhd. Editing, partial reproduction, or commercial use without prior written permission is prohibited.
全新创意品牌形象
· Ascentso 品牌故事 BrandStory™ · 项目完成于 2021 年 · 预计阅读 6 分钟 · 发布于 2025 年 11 月 6 日 ·
编者按
每一件令人赞叹的作品背后，都有一段鲜为人知的故事。
今天，Corzzair 的雕塑、艺术装置及创意制作作品，已遍布马来西亚、新加坡，并走向国际舞台。然而，在每一件作品正式完成之前，这段旅程其实早已开始。
这篇 BrandStory™ 记录了工程精密、艺术信念与品牌策略如何相互结合，共同塑造出今天的 Corzzair。
这不仅是一场品牌重塑，更是一段重新发现企业真正价值的过程——让卓越的工艺、专业能力与品牌形象终于达到一致，也让市场真正看见 Corzzair 多年来所坚持的匠心精神。
从 NAI 到 Corzzair —— 开启创意新篇章
2010 年，工程师兼创业者 刘繁先生（Mr. Fann Low） 创立了 New Age Icon（NAI），一家专注于高精度 3D 建模与艺术制作的企业。
凭借深厚的工程背景，以及对设计与美学的敏锐触觉，Fann 自行研发大型 3D 建模设备（Large-format 3D Modeller），带领团队打造出高精度的雕塑、模型及艺术道具，在当时的区域市场中树立了新的专业标准。
随着 NAI 的口碑不断提升，其作品陆续应用于国际时尚品牌、汽车展示、展览活动、零售空间及大型国际项目，并逐渐赢得业界广泛认可。
然而，与团队不断提升的专业实力相比，公司的品牌形象却始终保持低调。
企业持续成长。
专业能力不断提升。
市场影响力也不断扩大。
然而，当时的品牌，却已无法完整反映企业真正的发展规模与实力。
真正需要改变的，从来不是作品本身。
而是让市场真正认识到，这些卓越作品背后所代表的专业价值与品牌实力。
品牌重塑 —— Breathe Life Into Brands
当 Fann 找到 Ascentso 时，方向很明确：
我们需要把团队作品中的生命力表达出来，也需要把这份工艺背后的精神说清楚。
从 NAI 到 Corzzair 的转变，并不是单一的设计更新，而是由几个互相配合的品牌元素共同组成，帮助 Corzzair 进入下一个发展阶段。
BrandStory™
Corzzair 的品牌叙事受到「生命之树」的象征启发，表达成长、耐力、艺术感，以及持续向前的精神。
这套叙事让 Corzzair 的工艺不只是被看见，也被理解。
Tagline
“Breathe Life Into Brands”
这句话表达了 Corzzair 的使命：
把一个想法，转化成让人看得见、感受得到、记得住的体验。
Logo & Visual Identity
视觉识别系统围绕三个核心特质展开：
精准、创新、持久。
它需要同时表达 Corzzair 的两个面向：
一方面是严谨的工程能力，另一方面是自由而有力量的创意表达。
EvoWebsite™
Corzzair.com 以 EvoWebsite™ 打造，成为一个可扩展的数字平台。
它不只是展示作品，而是有系统地呈现 Corzzair 的能力、专业度与未来成长空间，让潜在客户更清楚了解 Corzzair 能够完成什么样的项目。
Founder Portrait Photography
创办人往往也是品牌信任感的重要来源。
为了强化 Corzzair 的品牌形象，Ascentso 为 Fann 进行专业创办人肖像拍摄规划与制作。画面中的构图、姿态与整体感觉，都围绕着他的个性来表达：沉稳、自信、安静却充满创造力。
这些元素结合起来，为 Corzzair 建立了更一致、更完整的品牌形象，也更好地反映出它长期以来被业界认可的工艺、能力与抱负。
工艺大师的团队
Corzzair 与众不同的地方，不只是技术，还有人。
Corzzair 的团队集合了不同领域的工艺人才，包括 3D 设计师、雕塑师、木工、艺术工作者、模型师、画师、雕刻师与插画师。每一位成员都带着多年的经验、纪律与专业精神投入作品。
团队能够处理超过 50 种材料，并把传统美术工艺与先进数字制作技术结合起来。作品可以小至约 2 厘米的精细物件，也可以大至大型公共空间装置。
对 Corzzair 来说，大小从来不是最重要的限制。每一个项目都从同一个工程原则开始：只要环境能够安全承载，就可以经过周密设计、工程规划，并被真正实现。
这种能力让 Corzzair 能够完成：
- 展览重点装置
- 奢华品牌展示作品
- 活动雕塑
- 电影与舞台道具
- 为国际品牌打造的定制创意方案
卓越的工艺，值得拥有同样出色的品牌形象。BrandStory™ 的过程，并不是改变 Corzzair 原本的特色，而是把早已定义这家企业的优势更清楚地呈现出来，让它在马来西亚、新加坡以及更广的市场中，能够以更一致的方式被认识与记住。的优势更清楚地呈现出来，让它在马来西亚、新加坡以及更广的市场中，能够以更一致的方式被认识与记住。
创办人 —— 把愿景化为现实
Corzzair 的核心人物，是 刘繁先生（Mr. Fann Low） —— 一位融合工程思维与艺术创作的工程师兼艺术家。他的职业生涯，始终围绕着精准、创新与坚持展开。
Fann 曾在美国求学，并于当地展开职业生涯，先后在 Microsoft、Bowman 等企业累积经验。后来，他选择回到马来西亚，带着国际视野，以及推动本地创意产业发展的坚定信念，继续追寻自己的理想。
他亲自研发的大型 3D 打印设备，体积约相当于一辆四轮驱动车（4WD），充分展现了他不断尝试、持续优化，并突破传统限制的精神。
今天，许多由他带领团队完成的大型艺术作品，已成为公共空间的重要地标。这些作品不仅具有视觉感染力，更兼顾耐候性、结构安全与长期使用价值，让大众能够安心欣赏，并历久弥新。
无论项目规模大小，Fann 始终坚持同一个原则：打造兼具视觉震撼、结构稳固、创意概念与公共安全的作品，让每一件创作都能够经得起时间与环境的考验。
对于 Ascentso 而言，能够与这样一位具有远见的创办人合作，是一份难得的荣幸。他持续推动创意、工程与艺术融合的发展，也不断把马来西亚与新加坡的创意产业推向更广阔的国际舞台。
今日的 Corzzair —— 服务马来西亚、新加坡，并走向全球
完成品牌升级后，Corzzair 已发展成为区域领先的创意制作品牌，把工程精密与艺术工艺结合，为客户创造令人留下深刻印象的作品与体验。
从大型公共雕塑，到精细艺术道具，每一件 Corzzair 的作品都体现着：
- 工程专业
- 艺术精神
- 严谨执行
- 原创概念
无论是创意制作、3D 设计、艺术工程，还是大型地标装置，Corzzair 都已成为众多品牌值得信赖的合作伙伴，并持续实践着它一直坚持的品牌承诺：
Breathe Life Into Brands
结语
在 Ascentso，我们始终相信，真正有意义的品牌，并不是被创造出来的，而是被发掘出来的。
我们的工作，不是替一家企业创造价值，而是帮助它更清楚、更完整、更有说服力地表达原本就存在的价值。
Corzzair 正是这样的合作典范——工程与艺术在这里相遇，创意也因此化为能够历久弥新的作品。
从 New Age Icon 到 Corzzair，Fann 的创业历程再次提醒我们：真正的创新，并不仅仅是创造新的事物，更是让卓越的作品拥有一个与其工艺、实力和价值相匹配的品牌。
对于 Ascentso 而言，能够陪伴具有远见的创办人，把创意、专业与匠心转化为能够长期发展的品牌，是我们最珍惜、也最引以为荣的工作之一。
Ascentso 的参与角色
品牌策略（Brand Strategy） • BrandStory™ • 标志设计（Logo Development） • 标语创作（Tagline Creation） • 品牌讯息架构（Messaging Architecture） • EvoWebsite™ 开发 • 创办人形象摄影（Founder Portrait Photography）
探索 Corzzair
© 2026 Ascentso — 版权所有。
本文可在注明 Corzzair Sdn. Bhd.、Corzzair Pte. Ltd. 及 Ascentso Sdn. Bhd. 的情况下转载或引用。未经事先书面许可，不得编辑、节录转载或作任何商业用途。