Privacy Notice

This Privacy Notice explains how ASCENTSO SDN. BHD. (“ASCENTSO”, “we”, “us” or “our”) collects, uses, stores and protects personal data when you visit or interact with ASCENTSO.

ASCENTSO processes personal data in accordance with Malaysia’s Personal Data Protection Act 2010 (Act 709) and other applicable data protection requirements.

This Privacy Notice applies to ASCENTSO’s website, and digital services. Other websites, platforms and digital services operated by ASCENTSO may have their own privacy notices, terms or policies.

Depending on how you use the website, we may collect:

• information you provide, such as your name, email address, telephone number, company, role and country;
• information contained in enquiries, forms or communications submitted through the website;
• information you provide when interacting with Astrix™ or other AI-enabled website features;
• technical and usage information such as IP address, browser or device information, pages visited, traffic source and website interactions; and
• information generated through cookies, analytics and advertising-measurement technologies.

Please do not provide sensitive personal data, passwords, financial credentials or confidential business information unless it is necessary for your enquiry or requested service.

We may use personal data collected through this website to:

• respond to enquiries and requests;
• communicate with you about ASCENTSO products and services;
• manage website-originated enquiries and customer relationships;
• provide and operate website features;
• understand website usage and improve website performance;
• measure advertising and campaign effectiveness;
• maintain security, prevent misuse and troubleshoot technical issues; and
• comply with applicable legal or regulatory requirements.

We do not sell your personal data.

ASCENTSO may include AI-enabled features such as Astrix™, powered by ASCENTSO’s AI technologies.

Information submitted during these interactions may be processed to respond to your enquiry, maintain conversation context and support follow-up where requested.

Please do not submit passwords, financial credentials, unnecessary sensitive personal data or confidential information through AI-enabled interactions.

ASCENTSO uses cookies and similar technologies for website operation, analytics, attribution and advertising measurement.

These may include technologies provided by Google and Meta to help us understand website activity, traffic sources, and the effectiveness and delivery of our advertising campaigns.

For more information about the technologies we use and your available choices, please refer to our Cookie Policy.

We may share or provide access to personal data where reasonably necessary to service providers that support the operation of ASCENTSO, including providers of hosting, website technology, analytics, communications, advertising measurement and related digital services.

Personal data may also be disclosed where required or permitted by law, or where necessary to protect the security and legitimate interests of ASCENTSO and users of the website.

We do not sell or rent personal data to third parties.

We take reasonable administrative, technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Personal data is retained only for as long as reasonably necessary for the purposes for which it was collected, to meet operational or business requirements, or to comply with applicable legal and regulatory obligations.

When personal data is no longer required, it may be securely deleted, anonymised or otherwise disposed of in accordance with our data retention practices.

Subject to applicable law, you may request access to, correction of, or updating of personal data held by ASCENTSO.

You may also contact us regarding the use of your personal data, withdraw consent where processing is based on consent, or exercise other rights available to you under applicable data protection laws.

You may manage certain cookie and tracking preferences through your browser settings or other controls made available on ASCENTSO.

To make a privacy-related request, please contact ASCENTSO using the contact details provided on this website.

We may update this Privacy Notice from time to time to reflect changes to our website, services, business practices, technologies or applicable legal requirements.

Any updated version will be published on ASCENTSO with the revised effective date.

We encourage users to review this Privacy Notice periodically to remain informed about how personal data is handled.